Shoppers Spurn Social, QR Codes

Posted by Chris on Jan 10, 2012

As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport, Conn.-based researcher.

via MediaPost Publications Shoppers Spurn Social, QR Codes 01/11/2012.