Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B

Posted by Chris on Jan 26, 2012

Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States — at 17% — are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting.

via MediaPost Publications Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B 01/26/2012.