Google Gets AdMeld, Focus On Display Ads Via Publishers

Posted by Chris on Dec 4, 2011

Google received approval from the U.S. Department of Justice Friday to close the $400 million acquisition for AdMeld, which helps publishers sell display ad inventory at the best price. The deal also strengthens Google’s position to move beyond search and focus on display advertising through strong publisher relationships and what is now known as private ad exchanges.

http://www.mediapost.com/publications/article/163427/google-gets-admeld-focus-on-display-ads-via-publi.html